On our diligent searches around the internet for new content, we came across this marketing gem from Adidas. It's an interesting take on the word and a brilliant use of their sponsored atheletes and personalities, below is a brief excerpt from their YouTube channel.
"When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard."