What if I told you that where you are in life today doesn’t define you? What if life doesn't have a bias, and stuff just happens?
Three years ago, I got laid off from a nonprofit. At the time, I thought finding a job wouldn’t be difficult with two degrees. But it didn’t work out that way, and before I knew it searching for a job began to became a longer process than I anticipated. Since I had a family, I needed some type of income coming in, so I took a job working nights at Wawa. By working nights, I had my days available to go on interviews, so I thought my time at Wawa wouldn’t last long. Before I knew it, a month turned into 6 months. At that point, my life felt like a downward spiral.
Fast forward to 2015.
2015 was a defining year for me. It started with my family and I stepping out on faith and moving to Richmond, VA (RVA). Since moving to RVA, I have had the ability to meet some really great people who care about the progression of culture through creativity. But out of everyone I’ve had the pleasure of meeting, there has been one group who has inspired me the most, The Field Mobb. The Field Mobb is a collective of brands that are based in RVA, but at the core we are a group of friends who believe and encourage each other to be the best. In 2015, the Field Mobb was a group that consistently challenged me to be the highest expression of myself.
In 2015, Dream For Purpose, a streetwear brand turned creative agency, released three fashion collections and curated two pop-up shops. I became the Marketing Director of WhirlWind Technologies, a client-focused technology firm, and entered higher education by becoming an Adjunct Marketing Professor at my alma mater Virginia Union University. Outside of being a professor, I’m also leading the rebranding effort for their Sydney Lewis School of Business. Along with those responsibilities, I also serve as Brand Manager for Dex Rob NYC, a brand management agency for professional athletes (NFL, NBA, MLB, MLS & NHL).
2015 was a great year! I was able to do a lot of cool stuff with some really cool people and I thank God for the doors He has opened.
I foresee 2016 as being a year of leveling up…
Dream For Purpose is set to open its RVA showroom this year. We are also planning to release a capsule collection late January. My team and I are really focused on evolving the brand and we are constantly studying design, fabrics, textures and tones. It's kind of surreal looking back that some of the very first Dream For Purpose samples were created while I was working at Wawa.
We have to trust the process and approach 2016 with the attitude that anything is possible with God!
Ricky "Dreamer" Parker
Co-Founder & Creative Director
DREAM FOR PURPOSE