Allan Kingdom gives the title track of his latest project the video treatment, keeping true to the name with a display of flashing lights and the brutal cold to which the song, and project, pay homage to.
With all the monikers that the young Kingdom possesses (The Peanut Butter Prince, The Northern Gentleman, King Kyariga), the Northern Lights might be the most accurate comparison to his personality: colourful, vibrant, and differing elements colliding to create this wonderful phenomenon.
The video seems to juxtapose the thrill that embodies the run Allan has been since gaining serious recognition to the hunt, the director, Kron, flashes between images of a dancing Kingdom in his snow-covered homeland and cop car that has seemingly caught a young man after hitting a lick.
"I've been on a mission lately."
You can follow Allan Kingdom on his mission as he tours with Denzel Curry, which kicks off in the spring.